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By Dr Pramod Kumar Pandey - September 22, 2025

Dr Pramod Kumar Pandey, BSc (Hons), MSc, PhD, is the Founder of PharmaGuru.co and an Analytical Research Expert with 31+ years of experience in the pharmaceutical industry. He is recognized for driving analytical innovation, research excellence, and regulatory-compliant quality advancements across leading Indian and global pharmaceutical companies. He can be contacted at admin@pharmaguru.co

Both Assay and Potency play a vital role in controlling the quality, safety and efficacy of a pharmaceutical. Assay is the quantitative relative content of a drug, while potency is the quantitative absolute value of a drug standard Assay and Potency Assay The Assay is the quantitative relative content of a pharmaceutical. It is a […]

What Is Difference Between Assay and Potency in Pharmaceutical Analysis: Easy Learning

Both Assay and Potency play a vital role in controlling the quality, safety and efficacy of a pharmaceutical. Assay is the quantitative relative content of a drug, while potency is the quantitative absolute value of a drug standard

Assay and Potency

Assay

The Assay is the quantitative relative content of a pharmaceutical. It is a relative value and it is calculated against its corresponding standard while using a chromatographic technique or a spectroscopic technique. The potency of the standard is required in the assay calculation while using the chromatographic technique or spectroscopic technique.

The Assay can also be calculated using the chemical titration technique and in this technique, there is no need of any external standard. Since the chemical technique is not specific and that is why it is rarely used in the pharmaceutical industries.

Potency

Potency refers to the precise quantitative concentration of the active substance in a drug, or its intermediate forms, and is typically measured against established standards. The potency is calculated using the highest purity of the material, ensuring that all potential impurities—whether organic, inorganic, residual solvents, counterions, or water content—are accounted for during the determination process. This comprehensive approach ensures that potency reflects the true strength of the substance, considering all factors that could affect its efficacy.

Difference Between Assay and Potency in Pharmaceutical Analysis

Difference Between Potency and Assay

PotencyAssay
It is a quantitative value of the standardIt is a quantitative value of a drug substance or a molecule
It is the absolute valueIt is a relative value
Calculated from chromatographic purity (while using the chromatographic technique)It is calculated against the standard
Potency depends upon purity LOD/water, ROI or sulphated ash, inorganic impurities, counter ions, residual solvents etc.Assay depends upon potency ( while using spectroscopic and chromatographic techniques).

Potency Calculation Formula

Potency is calculated from chromatographic purity using the following formula:

Potency Calculation formula
Potency Calculation formula

Assay Calculation Formula

Assay is calculated against standard by external standard method or internal standard method using the following formula:

assay calculation formulae
Assay Calculation Formula

Case studies

Assay of paracetamol is 99.7%: It indicates the relative content of paracetamol when calculated against paracetamol reference or working standards

Potency of paracetamol standard is 99.9%: It indicates the quantitative absolute value of paracetamol in the paracetamol standard

Related

  1. What is Pharmaceuticals Assay: Learn In 7 Minutes
  2. Relative Response Factor (RRF) in Pharmaceutical Analysis
  3. How To Control Impurities In Pharmaceuticals: Get Mastery In 11 Minutes
  4. How To Calculate Potency, Purity and Assay In Pharmaceuticals

FAQ

What is the difference between assay and potency?

Assay is the quantitative relative content of a drug, while potency is the quantitative absolute value of a drug standard

Further Reading

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